Today, at the International Law Enforcement Torch Run for Special Olympics Conference, a refreshed visual identity and brand management system was unveiled. This work reflects three years of collaboration to more closely align LETR with Special Olympics, recognize the evolution of the LETR brand and create a system of tools and resources.
Please make sure these guidelines are distributed among your staff and outside graphics vendors.
"Volunteering together to champion acceptance and inclusion" is the heart of the LETR brand. Every day around the world, thousands of law enforcement officers are going above and beyond the call of duty to support Special Olympics and the athletes in their local communities.